Tech marketing strategy The RACE Framework for IT and high technology marketing strategy Our popular RACE Framework gives tech marketers a structure to plan, manage and optimize their marketing strategies. This step-by-step approach to optimizing your marketing activities incorporates the effective use of data, metrics, and team performance management. With the RACE Framework, you can keep up to date with the latest trends and innovations in your sector, opportunities, threats, and competitor benchmarking. So, you can acquire and retain high-value customers across your key markets.
The RACE Framework briefly consists of 25 marketing activities integrated across the five stages of the customer lifecycle - plan, reach, act, convert and Job Function Email Database
engage. Find out more. Omnichannel Marketing funnel Is your IT/High Tech business competing online? With so much competition, you need to stand out. Use the RACE Growth Process to win more customers GET STARTED TODAY Tech marketing to get ahead of the competition and grow your market share In Job Function Email Database a competitive environment such as high tech and IT marketing, you will likely already be benchmarking your success against competitors. But are you sure you're benchmarking the most appropriate metrics and using them effectively to optimize your marketing strategy?
Our RACE Framework allows you to get into the nitty-gritty of benchmarking your marketing activity. It's no surprise, then, that one of our most popular modules in the RACE Practical Digital Strategy Learning Path is Job Function Email Database 'competitor benchmarking with RACE'. By completing this module, Smart Insights business members are upskilling themselves and their teams to master their competitor benchmarking. How to Job Function Email Database make your benchmarking actionable Online competitor benchmarking should feed into your strategic analysis for creating plans, not an end in itself.